Scandic Hotels: Case Study in Sustainability

Nowadays “greenwashing” is a popular term. We are aware of companies such as BP Oil and many others being accused of greenwashing, claiming eco-consciousness or launching products and services that are less than legitimately green. But few people know that the term was originally coined to criticize hotels that encouraged guests to reuse towels for environmental reasons but made little or no effort to recycle waste: “Dear Guest…Save the planet! Keep your towels…” Meanwhile, the unaware housekeeping department was flushing the toilet four times or leaving the faucet running while cleaning a room. Jay Westerveld, an environmentalist who accused hotels of these practices, coined the term in 1986…

Scandic Sustainability Case Study